It’s true. I have acquired a particular set of skills over a long career.
But it’s not exactly the same skills mentioned by Liam Neeson’s character in Taken. And let’s face it, the skills I’ve acquired have come through a much more “legitimate” route.
I’ve had the privilege of working with and learning from marketers that I consider to be both innovative and resourceful. Marketers who aren’t afraid to test and optimize. They take their craft seriously and push the envelope of what is possible.
Marketing (online and offline) is mixture of art and science. Having an understanding of how to balance these two when implementing a campaign is essential to its success.